![]() "We don't believe tracking individuals across the web will stand the test of time as privacy concerns continue to accelerate," Jerry Dischler, a Google vice president overseeing ad services, told an industry conference last week.īut smaller rivals dismiss the privacy rationale used by big companies such as Google and Apple Inc to restrict tracking since they would continue to collect valuable data and potentially capture even more ad revenue.Īlso Read: TikTok makes it mandatory for users to see personalised ads The Chrome changes would affect ad tech companies that use cookies to collect people's viewing history to direct more relevant ads to them. Google has been limiting data collection and usage across several of its services. Texas on Tuesday amended its complaint to, among other things, allege that forthcoming changes to Chrome "are anti-competitive because they raise barriers to entry and exclude competition" in web advertising. But antitrust litigation experts said the department also still had time to amend its existing complaint to include the ad tech concerns. If the Justice Department sues over ads-related conduct, it could file a new lawsuit or join the Texas case, one of the sources said. "We will not replace third-party cookies with alternative methods to track individual people across the web," she said. CNN Sans ™ & © 2016 Cable News Network.Google defended its moves in the ads business, saying it was helping companies grow and protecting users' privacy from exploitative practices.Ī spokeswoman pointed to an alternative to cookies that Google is leading called the Privacy Sandbox that could allow businesses to target clusters of consumers without identifying individuals, among other proposals. Market holidays and trading hours provided by Copp Clark Limited. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account But if consumers don’t switch as easily as they used to, or if consumers are being nudged in one direction or another, that’s a market reality we need to understand.” “A lot of the assumptions have been that consumers can discipline bad behavior by switching. “It’s really important that we understand the good, the bad and sometimes the ugly of how dark patterns or personalized targeting can influence how consumers respond, when they respond, and the extent to which they are able to benefit from competition,” Kanter said. “One of the things we’re confronting in any market we address today,” Kanter told CNN, “whether it’s health care, energy, consumer tech, enterprise tech and everything in between, the importance of data is so significant, so substantial that we need to understand at an expert level how that data is used, how it affects the economics, how it affects the potential for tipping, moat-building and other competitive dynamics.”įuture antitrust enforcement, Kanter suggested, may focus on so-called “dark patterns,” or design choices a company makes in its website or product to nudge consumers toward making the company’s preferred choice, such as agreeing to give up their personal information.ĭark patterns are a reflection of the enormous amounts of personal information being generated, collected, traded and stored across the digital economy, Kanter added, and can contribute to entrenching a company’s monopoly position or enable it to extract monopoly profits. ![]() The push to recruit even more technology experts highlights concerns about how companies may use data and algorithms to target consumers with highly personalized offers, recommendations and information that may entrench a company’s dominance. Under Kanter, the division has already hired technologists and a chief economist with a background in computer science and machine learning. The US government is still trying to find ways to regulate Big Tech. Photographer: Valerie Plesch/Bloomberg via Getty Images Valerie Plesch/Bloomberg/Getty Images Kanter is planning an aggressively activist approach to his new job - to reverse decades of lax enforcement that he said has allowed companies to dominate industries and thwart competition. Department of Justice, after an interview at his office in Washington, D.C., U.S., on Thursday, March 17, 2022. Jonathan Kanter, assistant attorney general of antitrust for the U.S. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |